It captures and stores the msclkid (Microsoft Click ID) from Bing Ads URLs so that when a visitor submits a form or buys something, PixelYourSite can attribute that conversion back to your Bing Ads campaigns.
pysTrafficSource
Stores the broad traffic origin (e.g., direct, organic, referral) to attribute visitor conversions across acquisition channels.
7 days
pys_utm_term
Stores the initial search keyword (utm_term parameter) to track first-touch keyword performance for ad campaigns.
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pys_utm_source
Stores the initial traffic source (utm_source parameter, e.g., google, newsletter) to track first-touch campaign origin.
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pys_utm_medium
Stores the initial marketing medium (utm_medium parameter, e.g., cpc, email) to track first-touch channel attribution.
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pys_utm_content
Stores the initial ad variation or link identifier (utm_content parameter) to track first-touch creative performance.
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pys_utm_campaign
Stores the initial campaign name (utm_campaign parameter) to track first-touch attribution for marketing campaigns.
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pys_start_session
Records the initialization time of a user session to ensure session-based event pixels trigger accurately.
Session
pys_session_limit
Stores a timestamp to define session boundaries and avoid duplicate event firing during a single browsing session.
60 minutes
pys_padid
Stores the initial Pinterest Click ID parameter to track first-touch attribution for Pinterest Ads campaigns.
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pys_landing_page
Stores the URL of the first page visited on the site to measure entry point effectiveness and first-touch conversion pathways.
7 days
pys_gadid
Stores the initial Google Click ID (gclid) parameter to track first-touch attribution for Google Ads campaigns.
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pys_first_visit
Stores the date and timestamp of the user's initial visit to calculate attribution windows and distinguish new vs. returning visitors.
7 days
pys_fbadid
Stores the initial Facebook Click ID (fbclid) parameter to track first-touch attribution for Meta ad campaigns.
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pys_event_referrer
Stores the referring URL immediately preceding a user interaction to attribute specific conversion events.
Session
pys_bingid
Stores the initial Microsoft Click ID (msclkid) parameter to track first-touch attribution for Bing Ads campaigns.
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last_pysTrafficSource
Stores the general channel type of the visitor's traffic source (e.g., direct, search, social) to evaluate user acquisition channels.
7 days
last_pys_utm_term
Stores paid search keywords associated with ad clicks.
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last_pys_utm_source
Stores the traffic source (e.g., google, newsletter) for event attribution.
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last_pys_utm_medium
Stores the marketing channel (e.g., cpc, email, social) for event attribution.
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last_pys_utm_content
Stores the specific ad variation or link clicked to track relative performance.
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last_pys_utm_campaign
Stores the name of the marketing campaign (utm_campaign parameter) to attribute ad performance and conversion events.
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last_pys_padid
Stores the Pinterest Click ID parameter to track Pinterest Ads performance and measure campaign conversions.
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last_pys_landing_page
Temporarily stores the URL of the first page visited on the site to analyze user entry paths and conversion pathways.
7 days
last_pys_gadid
Stores the Google Ads Click ID parameter to measure ad conversions and attribution.
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last_pys_fbadid
Stores the Facebook Click ID (fbclid) parameter to track ad conversions and performance.
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last_pys_bingid
It captures and stores the msclkid (Microsoft Click ID) from Bing Ads URLs so that when a visitor submits a form or buys something, PixelYourSite can attribute that conversion back to your Bing Ads campaigns.
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